Ben from Prestige Equine Transport wanted to show the depth of his transport service. In this case, he transported freshly sold young horses from Tattersalls Sales to a nearby racing yard. He used this short Facebook video on his page.
The Branded Video - the options
Organic—The documentary style is increasingly popular because it doesn’t shove an advertising message front and centre. The documentary should be no more than six minutes long but clipable for social media. It should be a character-driven story.
Main Feature: Character story - No Product Placement
A customer testimonial: Your best advertising is always your customers.
Main Feature: Medium Product Placement.
A product hero story: A single person who talks you through your product's advantages, with details and advice included.
Main Feature: Full Product Placement.